![]() ![]() Many are also moving away from platforms like Facebook in favor of multimedia-heavy sites such as YouTube and Instagram. North American, Latin American, and European Generation Z-ers lead in the number of social accounts they’re actively using. Immersed in the online world since birth, Gen Z surpasses Millennials in daily activity on social media with 2 hours 55 minutes spent per day. Gen Z is the first group in history that has never known a world without the Internet. Other factors also play a role in this evolution─nearly 50% of Millennials admit that their activity on social media has caused them to overspend to impress their networks. This trend points to Millennials seeking real-life experiences and better engagement from the brands they interact with online, rather than passive scrolling. From 2017-2018, screen time for Millennials on social media decreased by one minute, to 2 hours 38 minutes per day. Perhaps surprisingly, Millennials show a slow down in the time spent on social media. On average, Gen Xers spend nearly two hours on social media per day-less than Millennials and Gen Z, but more than Boomers. The early years of this group were marked by a burst of new technologies, from wireless phones to personal computers. Generation XĪlso known as the ‘MTV Generation’, the Gen X group was the last generation to grow up before the Internet truly took off. For example, usage of Instagram and WhatsApp is up 59% and 44% respectively for this group since 2016, which is more than double the global average. However, Boomers are showing the greatest increase in activity on social media platforms. This generation didn’t grow up inundated with technology in the way today’s youth are. How does the use of social media vary by generation? Baby Boomersīoomers currently rank last in nearly every category and metric when it comes to technology and social media use. From Age to Age: Social Media by Generation Note: China is excluded from the usage data regarding specific social networks and apps. Today’s infographic from Global Web Index compares key generational and regional differences of social media use based on data from nearly 114,000 internet users, highlighting how pervasive social media has become in our lives. We use these devices for work and for play-and social media has altered the way we interact both online and offline. Nearly two-thirds of the world’s population is plugged into the matrix, with over 4.4 billion internet users across multiple device types. Our world has never been more connected than it is today. Visualizing Social Media Use by Generation ![]()
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